Brian Moriarty, a former Infocom employee and author of some classic text adventures such as Wishbringer (1985), Trinity (1986) and Beyond Zork (1987 has done many excellent lectures at Game Development conferences including Who Buried Paul? a talk about the persistent rumor that Paul Mcartney died in a car crash in 1967 and how many Beatles fans found clues in the Beatles music and album art. Near the end of the talk he suggests mystery solving could be used in games, I believe this may have inspired the the creation of alternate reality games.
Video and transcript of the lecture
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